breathless latex

Breathless sale and Vespa advert

Breathless create smart and sophisticated latex couture and fetish-fashion; suits, dresses, uniforms and more. They’re offering a 20% sale on everything online and in their London store (48 Phoenix Road). Sale ends midnight 18th March.

On a related note, this morning I also discovered this striking Vespa advert from India, 2013 by director Harvey B Brown. It features the classy white ‘Clover’ suit from Breathless, as well as capri leggings.

Vespa is an iconic brand that has long been associated with timeless style; with beauty of form and lines. It’s especially cool that latex couture fit the director’s vision of an idealised world symbolising and encapsulating these associations.



Kirsten Li talks latex with Racked

One of the best and most wide-ranging introductions to latex clothing; in this video Racked speaks to designer Kirsten Li, and the amount of ground covered in the short 2 and a half minute duration is surprising.



Besides getting an up-close look at some of Kirsten’s gorgeous designs, Kirsten talks us through the unique appeals of the material and why people love to wear it, beginning with its inherent material qualities, tactile sensation, visual allure and contradictions; its surprises and the misconceptions surrounding it.


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Of course, this is placed in the wider context of its impact on those around, namely its shock value or ‘taboo’ status (which itself is often part of the appeal).

We also get a quick insight into the design process – the pattern cutting and glueing – while Kirsten talks us through latex’s natural and green origins, how it’s cared for, and how to put it on.


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Last but not least, the dichotomy of fetish and fashion can never be ignored, latex occupying both these spaces due to its great versatility, sensuality and tendency to make a bold statement of avant-garde style. We think it’s rarely a binary issue: its allure and power often lies in a deliberate blurring of the line.

Kirsten Li Designs


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Rae Morris – Someone Out There

When we are researching articles we naturally find a lot of artists that we may not have discovered otherwise had it not been for their connection with latex clothing and fashion. This is not an indictment on those artists, merely a reflection of ourselves being out of touch with the modern popular music scene!

A lot of this music we could take or leave, and our interest in the artist extends only as far as our solemn duty to document latex developments in the mainstream.

However just occasionally, we’re introduced to an artist or song which excites us, inspires us, makes us feel good, and we can’t help listening on repeat and spreading the word to those in our circle. We thank latex for such discoveries!

And so it was late last year as we watched Rae Morris when performing her new single Do It for the BBC’s Live Lounge. Rae wears a red latex body which looks fabulous on her under the dim red lights of the close-up, intimate studio environment. Rae’s joy in the performance is as infectious as the song, her vocals sharp and distinct, and the melody and electronic production right up our street. We’re happy to say that with Rae we came for the latex, and stayed for the music.



The official music video is also an upbeat and joyous watch.

In the live lounge, Rae is wearing a red version of the latex body by Kim West which she also wears on the cover for her album Someone Out There. The album is released on the 2nd of February and can be preorded here:


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Tina Karol’s latex mania

In a recent Q&A, Rebecca Allsop said the following in relation to her discovery of latex:

It is an incredibly moreish material. Whether you’re making or buying, you always have the next outfit you want lined up almost before you’ve bought/made the first piece.

This nicely encapsulated a post we made in September, titled They Always Come Back For More, where we looked at a pattern of performers discovering latex and returning to it again and again: evidence that latex is indeed, as Rebecca says, ‘moreish’. Some of us would go even further and use more emotive words to describe our attraction: latex can be an obsession, it can be an addiction, and it can be a fetish.

Whatever the degree of fascination, we can generalise that latex often makes an indelible impression on those that try it, and some just can’t get enough of it.

And so, without further ado, we present Ukrainian pop idol Tina Karol:


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We can trace Tina’s public love affair for latex back to the release in May last year of her music video ‘Ya Ne Perestanu’, in which she and a coterie of clones wear red latex stockings. She and her backup dancers would go on to wear the same for a number of live performances of the song.



All was quiet for some time until the 11th of November when Tina kicked off a veritable latex binge with an appearance on the live comedy sketch show League of Laughter. Tina was wearing a red Linde Pencil Dress by Atsuko Kudo, and it was to be the start of an all-out media blitz of latex, Tina’s every appearance being a showcase of her favourite latex designer.



On the 15th of November, it was in attendance to the Viva! Ball 2017, this time in a black Eden Corset Dress, where she was interviewed for the show Svitske Zhittya, or “Society Life”. Of course, her outfit one of the main topics for discussion:



Katya: In case our viewers didn’t notice, this is a rubber dress on you. Rubber woman – beautiful!

Tina: This is latex couture. I bought this dress in a special store of a Japanese designer. It’s actually unbelievably technologically complex. It’s really couture.

Katya: This dress is stitched, more precisely, is glued especially to your size?

Tina: Yes. But I don’t betray my style: it’s still my length, it’s still retro, and it’s still Tina Karol.

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On the 9th of December, it was off to the M1 Music Awards. For this event, Tina even wore the red Linde dress for official promotional material and graphics. However, in attendance for the live event itself, Tina wore a new dress – the Paris Cup Pencil Dress in custom green – which she showed off when collecting her two awards for the night: best artist and best music video. That’s not all: for a live performance at the same event, Tina and her backup dancers were wearing transparent lilac latex leggings. This is true latex mania!


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In late December, another interview was aired on Society Life, Tina wearing the Paris Cup Pencil Dress but in the more familiar light brown colour. What’s more, Tina has also worn this dress to perform live, as can be seen in the video below. The interviewer comments on Tina’s beautiful appearance but there was no reference specifically to latex this time. We guess by now the presenter had become used to Gumova Zhinka – the Rubber Woman.



Finally, to cap the year off, Tina appeared on the channel Ukraina for a new year celebration, wearing a long white ball gown with transparent panels. You might call this outfit a somewhat patriotic choice for Tina, because for the first time this latex dress was not an Atsuko Kudo design, but instead a custom commission from Ukraine’s very own Bright&Shiny latex. It’s also something of an evolution, in the sense of expanding out from the comfort zone of one’s trusted designer and off the shelf designs to wearing a whole new creation, custom made by a new designer.



As for what 2018 might bring and whether Tina Karol will continue flaunting her latex love, we’ll be on the lookout. We do know that there were several promotions and TV shows already filmed in 2017 with Tina wearing latex that have yet to air: at the top of this post you can see at least one of them, Tina wearing the light brown paris pencil dress during filming for The Voice of Ukraine (Golos Krainu). Follow us on twitter for smaller updates, and if the content is really special we’ll follow up with another dedicated post.

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Our Top 10 Music Videos of 2017

Another year, another raft of music videos featuring latex outfits. There were the usual suspects but also many complete newcomers to latex fashion and imagery. In a few cases, latex was an artistic representation of futuristic fashion or empowerment and submission; in other cases, it was not a meta-representation of ‘fashion’ but simply fashion in itself. And there is always, of course, room for latex as simple, unpretentious sexy fun.

Outfits were sourced from couture latex designers spanning the globe, from Vex Clothing, Syren and Dawnamatrix in the US, to Kim West, Atsuko Kudo and Maddrubb in Europe, and Atelier Harlem in Australia.

And so, in reverse order: our top 10 favourite music videos of 2017. Click the song titles for a more detailed post or a direct link to the video itself.



Fergie – You Already Know (ft. Nicki Minaj)
Fergie wears one of our favourite garments, justifiably popular among a long line of performers. So much so, that we even wrote a whole post dedicated to the Syren Garbo Blouse.




Black M – Comme moi (ft. Shakira)
Shakira was that rare pop icon who avoided experimenting with a latex look over the length of her extended career. Until 2017, that is. The wait was worth it, as this nude latex bodysuit is the ideal ‘second skin’, clinging to Shakira’s every twisting and undulating movement.




Migos, Nicki Minaj, Cardi B – MotorSport
Nicki Minaj is one of those stars who fell for latex hard this year, appearing in a multitude of videos, live appearances, and social media posts wearing her newfound favourite material. But we think she saved the absolute best outfit for MotorSport in December. For the Blade Runner-style neon sci-fi setting, they opted for a chrome and transparent future fashion combo: the look is achieved with no less than a head to toe semi-transparent catsuit!




Taylor Swift – Look What You Made Me Do
Taylor Swift wears an orange Atsuko Kudo bra in an early scene, though it’s a mere tantalising hint of latex before she appears in full dominatrix-queen regalia around the 1 minute 50 mark, looking the cruel despot, oozing power. Granted, the screen time is all too short, but nobody can deny she looks devastating.




Janel Parrish – Dance For Me
This video is ridiculously over the top, with four women in red and black catsuits, writhing around between smoke, mirrors and lasers. But it gets away with it by being half parody: Janel Parrish plays a fictional singer within the Rosewood TV series, and this is the music video filmed in-show, then released independently as a cross-promotion. We quite admire the self-awareness of latex being a music video trope, but even at face value what’s not to like about four dancers in tight, shiny, head to toe rubber?




Pixie Lott – Won’t Forget You (ft. Stylo G)
The latex bodysuit has been one of the vogue items for performers, featured in five of the videos on this list alone. Here Pixie Lott wears a bright pastel green which fits the bright and fresh summery vibe of this video and the single.




Katy Perry – Chained to the Rhythm (ft. Skip Marley)
We are back to future fashion for Chained to the Rhythm. Despite this future being a different, Brave New World-style vision of dystopia – one of pastel colours and endless stimulations – chrome, transparent and otherwise reflective clothing still rule the day. Latex is just one of a number of materials that fit into this vision, and we love Katy’s look in the latter half of the video especially. Extra points for the catchy retro 80s synthpop and what it tries to tell us.




Kimbra – Top of the World
It’s Kimbra, “smashing shit up in latex”, and that must feel as good as it looks. Care was taken to make sure the choice of outfits were a representation of the lyrics in each scene, and Kimbra dons the latex for a climactic verse in which she tells us she feels “Like a god”. If you’ve ever dressed up in latex, that may well resonate with you.

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Reyko – Spinning Over You
Latex takes front and centre stage in this debut video by Reyko, thanks to solid primary and secondary colours, set to maximum shine on a minimalist set. The dancers wear the ubiquitous latex bodysuit, however the real star is the luscious yellow midi dress worn by the main singer. This combines two great visual and tactile effects of latex: the figure-hugging second skin on top, and relaxed and loose at the bottom. Seeing the unique weight of loose latex in motion, and how it falls and flows freely while catching the light is one of its stand out qualities, here exploited to maximum effect against the black background.




Katy Perry – Bon Appétit (ft. Migos)
The imagery in Bon Appetit is a visual feast. Even apart from the latex, the scenes are arresting and provocative but also playful, as Katy Perry wryly serves up another course of her social commentary. The latex is plentiful, in transparent nudes, pinks and lilacs. The nudes are like a call back to the shrink wrapping covering Katy at the start of the video, while the pink becomes a mouthwatering glaze as she is served up, all prepared and fit for presentation. When it’s time for the big reveal, Katy in fact covers up: a lilac kimono materialises over her existing outfit; a reflective armour, latex layered upon latex; Katy revels in the moment as power is turned on its head.

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Yana Dyakova performs opera in latex

Bolshaya Opera is a TV talent show on Russian channel Telekanal Kultura, and earlier this month the contestant Yana Dyakova performed aria della bellezza wearing a black and white latex catsuit and inflatable headpiece.



Latex doesn’t discriminate when it comes to musical genre: In one moment we may be watching Nicky Minaj rapping in consciously trashy latex for Jason Derulo’s Swalla, and in the next we can switch over to the arts channel and see an aria performed in a catsuit!

What’s more, neither of the outfits are out of place. Latex is continually breaking boundaries and confounding expectations. Latex is for whatever your imagination wills it to be.

Yana’s look is styled by her compatriot, the performance artist Sasha Frolova. The catsuit + inflatable head piece is Sasha’s signature look when performing for her music project AQUAAEROBIKA, though Sasha also adds a mask to the ensemble. It’s another demonstration of the varied contexts latex can be adapted to, this being ultra saccharine electro-pop:



And check out this video interview with Sasha Frolova in which she discusses her reasons for working with the material, and her fascination for its unique properties and contradictions here.

Kimbra - Top of the World latex

Kimbra – Top of the World


Kimbra’s ‘Top of the World’ is that desired combo: a great song paired with a visually impressive and artistic video which makes use of latex. Adding a little context makes the whole experience all the more perfect, especially when this Behind The Scenes video makes it obvious how much thought was put into the choice of costume for each segment of the video. In Kimbra’s words:

One of the more exciting processes of making a video, for me at least, is conceptualising the fashion and the growth of outfits […] I like when the clothes seem an expressive part of giving the audience a way into the lyric further.

It’s telling that latex enters in the final third where Kimbra acts her most emboldened – feeling “like a god” – while social conditioning and limiting beliefs come crashing down around her. How good that must have felt. Take it from Kimbra herself:

Smashing shit up in latex = my favorite part of the new music video.

It’s an oft-held view that besides its visual allure latex offers a sensation which makes the wearer feel super-powered. Often born of this feeling is a desire and need to transgress social constructions and conventions through self-actualisation. I can think of no better choice of costume for the climactic act of a song entitled ‘Top of the World’.

Bella Hadid wears Lace Latex Dress from Atsuko Kudo

On Wednesday, Bella Hadid attended the Victoria’s Secret Angels Viewing Party 2017 in New York wearing this Lady P Long Evening Dress by Atsuko Kudo.


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Bella Hadid has worn Atsuko Kudo before, that time a plain black Paris Cup Pencil Dress. Both are stunning in their own right, but the fine lacework of this pearl sheen red dress pushes it into the upmost tier of luxury of what is already an upscale boutique latex brand.

Atsuko Kudo considers the lace effect latex as seen here to be one of her signature innovations, and we think it makes the nature and origin of the material slightly more subtle – an extra step in the direction towards couture and away from fetish. This applies to non-black and patterned latex in general, but the design here is particularly delicate and classy.

We wonder why patterned latex has not made more inroads into showbiz fashion, being aware of only one previous occasion when it was worn: by Kelly Brook back in 2009.




With the positive reception for Bella and her gorgeous and elegant dress on Wednesday, who knows, she may just spark an interest in a different sort of latex.



libidex latex raincoat by flaunt

Q&A with Simon Rose from Libidex

Libidex is one of the biggest UK latex clothing companies, certainly offering the largest range of women’s and men’s clothing I’ve seen, all designed from the company’s own latex sheeting brand: Radical Rubber. With control over the sheet manufacturing process, Libidex are able to price their garments competitively while retaining quality of design. They market to all audiences of latex wear, with entire collections based around either fetish or latex fashion themes; just this summer they launched a new Men’s Fashion Range, and this sits right alongside their ‘Hard & Heavy’ BDSM based collection: a clear message as to the spectrum of latex clothing on offer, and Libidex’s readiness to cater for all.

Simon Rose of Libidex agreed to take part in a Q&A with blogger Kyle Selina of the Dark Shiny Fashion Alternatives Blog, and a recurring theme was this relationship of fetish and fashion, not only from the perspective of Libidex itself but also in the context of wider developments and trends in latex clothing and how it relates to fashion and pop culture.


Can you provide a short bio of your background in fashion?

I am Simon Rose, Libidex owner and creative director and co-founder. I have a Psychology degree from Lancaster University. I am an avid reader, world traveler and latex fashion trendsetter.

How did you discover latex as a material to use in fashion?  Did you have a personal interest in wearing latex or was it just a material that you found interesting?

I grew up in a military family and from birth I was surrounded by uniforms, rubberized chemical warfare suits and gas masks (one of my favorite toys).  From there I discovered Atomage and early Skin Two magazine and everything fell into place.

At what point did you decide to take your personal interest in latex and transition it to a vocation?

In 1994 I was working with English latex designer pioneer Helen Saffery at Libidex in London. The label was still in its infancy and earlier on I spotted a huge opportunity to take Libidex to the next level making it the fetish powerhouse that it is today.

My inspiration came from the idea of offering customers both fetish and fashion latex clothes in one place.

A business has a number of things that one must deal with that sometimes dim one’s passion. You have rent, insurance, utilities, materials, employee salaries etc.  Is the market for latex adequate to balance the pressures of business?  What end of the market absorbs more time – the celebrity couture or the consumer market? How do you balance your passion for creativity with the need to be profitable?

Most certainly the consumer market. Celebrity endorsement doesn’t pay our bills in fact we turn away quite a few celebrity requests, from stylists, photographers etc. We just make sure we design popular items that are also creative, fresh and new.


‘Liberation’ is the name of Libidex’s brick-and-mortar shop, located in Covent Garden, London


Latex can be described as a “fetish”, a “kink”, “Alternative Fashion” or simply “fashion”. Do you prefer one description over another?

Whatever name people are comfortable with. I like Fetish better. Because that is what it is after all.

It seems many latex outfits are designed to be body hugging. I’ve heard latex referred to as a “Second Skin”. Do you agree that latex should be used for tight outfits or does it lend itself to “loose” outfits? If it’s a “second skin” does it mean it needs to be worn without undergarments?  Does that intimidate people from wearing it?

Not necessarily as many designs in our range are loose fitting. For example, our Swing Circle Skirt or Rebelle Dress as well as our Pyjamas to name but a few. Not everyone likes to be squeezed in on tight latex. There are no rules and if there are, I live by the motto the rules are only there to be broken. If you feel freer wearing your latex with nothing underneath that is your own personal choice. The Scottish have done that for centuries. But if you prefer to have pants and bras under your latex garment and that makes you feel good, go for it!

In your experience, how concerned are people about body image when considering fashion choices? Does latex, as a material, help or hinder these decisions?

Do you feel latex tends to express one’s body with honesty as if is was no different than a “second skin” or is it more of a fashionable type of shapewear that fixes a person’s perceived “flaws”?

We have customers of all sizes and we cater for them offering a size range that goes from XXS to 6XL so you will always find something that will suit you. Everyone is different and some people prefer tight fitting catsuits and corsets and others want to be able to breathe and be comfortable while wearing latex, so they should do whatever they feel the most comfortable with. Some people wear it for fetish and some for fashion.


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Tight, figure-hugging dresses may get all the column inches, but latex clothing also comes in looser, relaxed garments, combining comfort with the sensual feel and glossy appearance


How do you find the market for latex wear distributed between men, women, cross-dressers (men or women), and celebrity couture?

We probably sell a bit more for our male customers, but women buy a lot from us too as do the transgender community. We cater for everyone.

What is your favorite piece of latex that you’ve created in your career for a man and for a woman?

Ummm that’s a hard one but one of my most fun was my Black Betty catsuit which is for all sexes and trans.

People can state that they don’t like latex because of the smell, or because the material doesn’t breathe and they sweat too much, or because it’s too tight or it makes them look like they’re selling sex. How do you address those concerns?

Latex is like marmite you either love or hate it. You can be converted into it by a loved one or a friend but mostly it like a fire that burns you up inside, an uncontrollable desire to dress head to toe in shiny latex.

What is your design philosophy?  What drives your creativity?

I have many different sources of inspiration, from classic literature, to films, music, art, period costumes, contemporary fashion. The fetish scene in Europe and its many clubs and events is an endless font of inspiration. Seeing what people are wearing is a fun and fabulous way to come up with new designs and ideas.

Less or More? Do you prefer designing a latex outfit which is more on the revealing side or leaning towards full coverage?

It depends of the occasion, what collection I am working on. More is definitely more.


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You say ‘non-breathable’, we say ‘100% guaranteed rain-proof’. Tomayto, tomahto!


How do you feel is the best way to integrate latex into an everyday “public” outfit. How would you mix it with other materials?

Latex leggings can be beautifully paired with jackets, or a latex skirt with fabric blouse. Guys can have classic latex jeans in some funky colour with a cotton T-shirt.

What are your goals for your future in latex design?

To keep bringing affordable, exciting and innovative collections to our customers.

What is your favorite part of being a latex fashion designer?

Designing new collections. The research process is very exciting.

What is your “Blue Sky” accomplishment to achieve in the world of latex clothing or fashion in general?

From gluing my first suspender belt in 1990 to the present day, Libidex has had to overcome a huge number of challenges and obstacles. Every collection photographed and each of our fashion shows are always memorable moments. The fact that we are still here, bigger and better and appreciated by rubberists the world over, over 25 years later is what gets me out of bed with a smile on my face.


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Libidex are popular for their catsuits, commissioned here for Girls Aloud’s ‘Sexy! No No No’ video. Libidex also provided a transparent catsuit for the cyborg in the film ‘Machine’ (2014)


President Franklin D. Roosevelt stated that “We have nothing to fear but fear itself.” People tend to be fearful of things that are different. They express that fear through aggressive or demeaning behavior towards others to express that their position is superior. Even without external pressure, a person can be fearful due to internal thoughts over how people will react.

This brings us to fashion. You can say the more different something is from the norm, the more people will react negatively. Do you agree with this? Is latex “too different” from what is accepted fashion to be common place? How much more extreme is it than wearing leather? Women often wear leather to corporate jobs. Is latex that much more extreme? Is men’s latex wear more “extreme” than women’s wear?

What do you say to someone who deep down would want to wear latex in public settings?

This is 2017 and latex fashion is everywhere. Pop videos, TV, commercials, youtube, Instagram, and social media have done wonders to remove the stigma associated to latex. And it all depends how you present it. Of course if you turn up in full Dominatrix gear you will raise the wrong kind of attention but if you wear something more fashion orientated, you could be fine even at your work place. Society is changing and so is people’s perception of latex wear.

No I don’t think men’s wear is more extreme than women’s at all.

Go for it, start with something bright and colourful, mix it up with something quirky and you will be fine.

Women’s clothing seems to have such variety. Can men’s latex be as interesting? What are your thoughts on men’s latex fashion?

Yes 100% men’s clothes can be exciting, varied and colourful. The new Male Fashion Collection we are working on at the moment is a testament of that.

You have expanded your line greatly. What drives the expansion?

Demand, our customers always want new styles and designs and as long as there is interest from them we will be more than willing to oblige.


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Certain items offer a casual, everyday sort of clothing – but in latex


Thank you to Kyle Selina of the Dark Shiny Fashion Alternatives blog for holding the Q&A, and to Simon Rose for his participation.


Irina Rimes at the Media Music Awards 2017

Irina Rimes is a Moldovan performer based in Romania, and on Tuesday she attended the Media Music Awards 2017, winning the Best New Artist award.

There was no such Best Costume award, but if there had been then she would have had that in the bag too.


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Prior to the event, Irina was interviewed on the ‘Green Carpet’ and asked about her costume. We don’t have a word for word translation, but we understand Irina had a desire to dress in a quirky maid outfit for sometime, before the award ceremony finally granted her the opportunity with its “Cool Vibe” themed dress code.



Okay, latex looks cool, but how do you stay cool wearing it in the warm Romanian climate? Apparently not a problem for Irina: she didn’t find perspiration an issue, instead noting the unique sensory qualities of latex and its ability to heighten sensations of warm and cool at turns.

At least, that was what she said BEFORE her stage performance!



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This Virginie Maid Outfit was designed by Libidex, originally commissioned for a promo for Henry Cotton’s Fall Winter 2013/14 catalog. The promo itself is a sight to behold, taking the signature Henry Cotton blend of authentic British style and timeless Italian elegance and combining it with… latex-clad robot house servants. As you do.

Take a look:



Here is further information from Libidex about the original commission.