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Ola Jordan and the Livana dress

Viewers of daytime UK television got a demonstration of latex fashion on Monday on the ITV show Loose Women. The show is usually fronted by an all-female panel, but on this special edition the hosts invited along their partners, who were each challenged to choose a new style for their other half.

James Jordan picked a latex dress for Ola Jordan. Well, wouldn’t you?

 

 

Apparently, Ola didn’t use talc or any other dressing aid – they just “squeezed her in”. This is not recommended with latex! And in fact it’s no wonder she found it uncomfortable, because without talc or dressing aid to negate the friction of natural rubber it’s liable to drag and pinch the skin. They should have read my guide on how to stay comfortable in latex! I just hate to think how many people might have been turned off latex after trying it once under the wrong conditions…

That aside, it’s a prominent showing for the House of CB dress. This design, named the ‘Livana‘, has already been worn by a number of celebrities at high-profile events, making it one of the most popular latex dresses from House of CB. More significantly, its popularity has trickled down to those not involved in show business: fashion bloggers and others on Instagram are seen wearing the dress out and about to parties and other such occasions which ask for a touch of glam. It might not be street wear just yet, but mainstream latex fashion is no longer the exclusive domain of the celebrity.

 

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Cerina Vincent, Kady McDermott, and Paulina Michaels

 

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Above: franciechann; bottom left to right: Nichi Hodgson, ms_princessjasmine, kamilakos. Below: Micah Gianneli 

 

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