Today we learned the unfortunate news that the MEAT brand is to cease trading. The announcement was originally made via the Instagram of one of the founders, Boadicea Claridge, though we first found out through an interview of Boadicea by Papermag.
Demi Rose wears MEAT latex in this shoot by Gavin Glave for Sixty6 Magazine
MEAT, as even the name suggests, were distinctive in the latex space. Easy to wear, loose cut, brighter colours, heavy use of patterns, and in-your-face slogans and branding; it all resulted in some contemporary, youthful and urban styles – which just so happened to made from rubber.
Brooke Candy, photography by Anthony Nguyen for Out Magazine
They had their celebrity fans, too, and when we posted about them it was often in relation to appearances and performances of Charli XCX. See our post about her latex looks here.
We also have MEAT to thank for inspiring our first music video review! The video was for the song One More by Elliphant and MØ. The combination of visual style, vocals and music, and how latex was worked seamlessly into the whole aesthetic, makes it still one of our favourite music videos featuring latex fashion.
It’s always a shame when any latex label closes doors, and especially one with such a unique identity. We appreciate MEAT’s willingness to explore latex fashions and to take the material in some bold new directions, infusing every design with personality. We wish designers Alis Pelleschi and Boadicea Claridge every success in their future projects!
Below you can watch Danielle Greco from the fashion platform VFILES. VFILES at one time carried MEAT latex in their online fashion store, and for this live broadcast Danielle wore one of their outfits. We’re sure it’s borderline cheating to take an ice bucket challenge wearing 100% waterproof clothing, but we’re not complaining!
Header image: Leomie Anderson