The collection is provided by Hanger, who previously broke ground by having their latexwear featured by online retail giant ASOS.
Most of the pieces are loose fitting basics, and therefore good for people experimenting with latex for the first time.
It’s not the first time Selfridges have carried latex: in 2013, part of the Atsuko Kudo ‘Restricted Love’ collection was available in the lingerie section of the shop. With its high baseline cost, latex fashion is perhaps well matched for high-end department stores like Selfridges.
Both Hanger and Selfridges are keen on promoting the sustainability credentials of natural latex. We predict it will be used as a selling point for latex clothing more and more, given the increase in ecological concern and heightened sense of consumer responsibility.