These images belong to the lookbook for Hanger‘s new ‘Season 7’ or ‘Spring Demon’ collection.
The obvious Japanese influence which permeates the Hanger brand as a whole is brought to the fore here, with the demon motif and Japanese lettering. I especially like how the high-res images allow seeing the detail on the appliqué.
Hanger was one of the winners of the ASOS fashion discovery award. Do we dare imagine in the near future seeing images such as these on a mainstream internet fashion retailer?
What sticks out about Hanger is their emphasis on latex as an eco-friendly material. Being 100% natural, latex is sustainable and renewable, and more environmentally friendly than conventional cotton farming. As consumers become increasingly green-aware perhaps more latex designers will begin using this as an attractive selling point. Could it even be an additional factor which encourages the eco-conscious to give latex a try? The reasons to wear latex are mounting… not that we needed any excuses, of course.